Types of sites

Professional Website Design Tips

There are three general options when it comes to a business web design.

An information-sharing website is generally based on a basic template and can portray up to six pages of information about your company.

A showcase website uses flash-based web graphics or client testimonials to help sell your product or service.

An e-commerce website allows for your website customers to view all of your products and make a purchase over the Internet. Once you have decided what type of site your company could benefit from building, you can begin to construct it effectively.

Keep it Simple. Your website doesn't have to be entirely flash-based or overcrowded with information. Including too much textual information can bore or overwhelm viewers. The most effective website design addresses only the necessary information, and then provides links to contact and supplemental information. Consider using roll-over and drop down menus to "hide" more information.
Use Images. Today's online consumers are highly visual. Have your product photographed by a professional and include the images on your site, and make sure the correlating text will provide enough detail about what is included.
Optimize. Be sure to optimize your website for search engine traffic. You want your site to be easy to navigate with simple link structures. Don't forget to incorporate keywords in your page content, and make sure your site loads quickly and completely.
Mobile Compatibility. Mobile sales are projected to quadruple by 2015, and with 1 in 3 US adults owning a smartphone, it's essential that you make your website compatible with mobile devices. Consider either making a mobile-friendly version of your site, or incorporating responsive design into your existing website. Remember that your website is a direct reflection of your company and product. If a potential customer is comparing your company to your competitor, they may go with the company with a more appealing website. Keep this in mind and be creative with your web design to attract your current and future customers.